recentemente, como vos disse foi-me apresentada a nova campanha da Lacoste com um video arrebatador, I was stucked. O video remata a frase chave da campanha - "Life is a beautiful Sport" e ilustra a beleza que é arriscar tudo, no jogo da vida, com ênfase, neste caso, no amor. A música que o acompanha também já conhecia e, por isso, extra points! Achei brutal o conceito e a realização de uma ideia tão poderosa! Vejam e digam-me o que acharam :) Tenham um bom dia! ♥♥
Morning Morning! Wanted to wish you a good day with this awesome video!Recently I had been presented to Lacoste new campaign. This is a brand I know (I suppose you too) for years. Personally, for me it's impossible to deny the success of the bags, caps and footwear of Lacoste during my years in school, specially in high school. And I have to relate the new clean, feminine and beautiful approach of womenswear to Felipe Oliveira Baptista, as new artistic director of the brand since 2010, which in my opinion reinterpret the brand values really well.
As I told you I was presented to the new Lacoste campaign with a breathtaking video, I was stucked. The video takes on the phrase "Life is a beautiful Sport" and illustrates the beauty that is risking everything in the game of life, with an emphasis, in this case, on the romantic side. The music is also very strong and I already knew it therefore, extra points! I found the concept and the production really strong and it made such a beautiful idea into a powerful, breathtaking video! Watch and tell me what you think :) Have a lovely day! ♥♥